Video email marketing is a powerful way to connect with customers and prospects. It allows you to share your message in a more personal and engaging way and can help increase open rates and click-through rates. But for beginners or those new to video email marketing, it can be a bit daunting.
So in this article, we’re going to cover the basics of video email marketing, including what it is, how to get started, and some best practices to keep in mind.
What is video Email Marketing
Video email marketing is simply using video to communicate with your customers or prospects via email. This can be in the form of a video greeting, a video sales pitch, a video product demo, or anything else you can think of.
Why is Video Marketing Effective?
Video is one of the most effective types of content out there. It’s highly engaging and can help you communicate your message in a more personal and relatable way. And when it comes to email, video can be a great way to increase open rates and click-through rates.
According to the Wyzowl State of Video Marketing Survey, 67% of respondents said that they’d like to see more video content from brands in the future.
According to Forrester, including a video in an email can increase click-through rates by 300%. And according to HubSpot, using the word “video” in an email subject line can increase open rates by 19%.
So if you’re not already using video in your email marketing, now is the time to start. Video marketing is effective for a few reasons.
How to Include Video in an Email?
After learning about the effectiveness of video as a marketing medium you might wonder how to include video in your emails. Luckily, it’s pretty easy. There are a few different ways to do it, and the best method will depend on your email service provider (ESP) and your goals.
Include a Video Thumbnail in the Email
The first option is to include a thumbnail in your email. This is a still image from the video that links to the video itself. When someone clicks on the thumbnail, it’ll take them to a page where they can watch the video.
Include an Embedded Video in the Email
The second option is to embed the video directly in the email. This means that the video will play right in the email without clicking on a thumbnail or link. This is made possible by the HTML5 video element and the support of certain email clients, such as Apple Mail, iOS Mail, Outlook 2007, and Thunderbird 3. Magnfi.com also support this feature, you can record and embed a video in your email directly with our platform. A 3-second Gif file will be added to you email that will lead the clients to your full video.
To embed a complete video that plays directly in an email, you will need to send an HTML based email. You can do this by hand or use a video email platform that will generate the HTML for you.
If you’re using a video email platform like Magnfi, all you need to do is record your video, and add a link to the email.
Examples of Video In Email Marketing
Now that you know how to include video in your emails, let’s look at some examples of how you can use video email marketing to achieve your goals.
A product demo is a great way to show your product in all its glory. A video demo can be more effective than a written description or photos. This is because people can see the product in action and feel how it works.
Video testimonials are also a great way to show off the efficacy of your product. If you have happy customers, ask them to record a short video testimonial. This is a great way to build trust and credibility.
Another great way to use video email marketing is to create educational content. This can be anything from a how-to video to an expert interview. Educational videos are a great way to build trust and authority. They show that you know what you’re talking about and are an expert in your field.
Video marketing is making a big splash in the world of email marketing. And it’s not hard to see why. Videos are more engaging and personal than written content. If you’re thinking about how to share video in email marketing, get Magnfi’s video email software now; it’s easier than you think.