Expert, is a powerful word, isn’t it? People will also use the word Virtuoso to describe a person who has extensive knowledge and expertise in their field. The difference between those two words is, one is an Authority and the other is an Ace. To me, both mean the same except, one sound’s fancy and the other sounds like they have quite a story to tell.
In business, you want to hear the story from the experts. You want to listen to the authority who has been in business for many years, because they are the ones who have already found the secret to success. They are the ones who have found out the little nuances that worked and didn’t work. The story from the expert needs to come from you…the Expert!!
When consumers or clients are searching the internet for an answer to their question, they will find you and your Expert Videos. They will realize that you have the secret to success and that you have already experienced the same issues.
You say, “I don’t really have the time to create a series of Expert Videos”. I say, “sure you do, you don’t have to do it all at once, do them in degrees”. Start off with a very important video, A Trigger Point. This video is about a pain point in your business that either frustrated you, caused you a lot of stress or almost made you say I am done. Talk about it, give the specifics, and then give them the solution, that ahh ha moment that made you move past that trigger point.
The Expert Videos are the videos that engage the mind and feeds the intellect. They also show that you kept focus on what was important, not was imminent. Take a few moments and make a list of what you would like to talk about. Lists are invaluable and they keep you focused.
Theodore Roosevelt said
“Develop action. Do things; be sane; don’t fritter away your time; create, act, take a place wherever you are and be someone; become action.”
Some pretty, wise words!
Ready, Set, Record!