Are you ready to unlock the secret to capturing your very first video testimonial? We’ve got you covered with a top-secret strategy that’s bound to yield fantastic results. Video testimonials are powerful tools that can significantly boost your credibility and attract new customers. So, without further ado, let’s dive into the three simple steps that will set you on the path to success.
Step 1: Identify Your #1 Fan
Every business or organization has that one superfan who can’t stop raving about your product or service. This individual is your apostle, your advocate, and your biggest cheerleader. Take a moment to think about who this person might be in your network. They’re the ones who genuinely believe in what you offer and are excited to share their positive experiences with others.
Step 2: Reach Out for a Testimonial
Once you’ve identified your #1 fan, it’s time to make your move. Pick up the phone and give them a call. Express your appreciation for their support and enthusiasm, and then pop the big question: would they be willing to provide a video testimonial? But here’s the secret sauce: before you even mention the video testimonial, let them know how much their opinion means to you. Engage them in a conversation about their experiences and your business relationship.
Now, with the foundation of trust and appreciation established, introduce the idea of a video testimonial. Share how valuable their perspective is and explain that you’d love to showcase their thoughts to a wider audience. Here’s where Magnfi’s Video Testimonial tool comes into play. By using this tool, you can easily send them a request for a video testimonial. And the magic doesn’t stop there—Magnfi will send them email reminders over a span of three weeks. These reminders serve as gentle prompts, expressing gratitude and kindly nudging them to record the testimonial. By asking in person or over the phone and using this follow-up system, you significantly enhance your chances of receiving a heartfelt testimonial.
Step 3: Offer a Thoughtful Incentive
While your advocate may be more than happy to share their experience on video, a small incentive can add an extra touch of appreciation. It’s not about bribing; it’s about acknowledging their time and effort. The incentive doesn’t have to be extravagant; a simple gesture can do the trick. For instance, you could offer a gift card to their favorite coffee house or lunch spot. The key here is in how you frame your ask. After you’ve discussed the testimonial, mention the incentive. End the conversation by saying something like, “Hey Jim, I’d love a video testimonial from you about your experience working with us. As a thank you, I’d like to get you a gift card from your favorite coffee or lunch spot. What’s your favorite?” By concluding on the incentive, you make it a pleasant ending note rather than the focal point of the conversation.
Stay Tuned for More Video Marketing Tips!
Congratulations! You now possess the top-secret method to secure your first video testimonial. Remember, it’s all about identifying your biggest supporter, engaging them genuinely, utilizing the right tools like Magnfi, and offering a small token of gratitude. Subscribe to our newsletter below and keep an eye out for more video marketing tips. Your journey to capturing authentic and compelling video testimonials has just begun!
