Proverbs 27;17 says, “As iron sharpens iron, so one person sharpens another”. I thought about this and wondered, how does this small, but powerful verse relate to us in the business world, since most of us are not using swords in our daily life. A few days passed and again this verse popped into my… Continue reading Iron Really Does Sharpen Iron
You’ve probably seen enough of those “As Seen on TV” ads to know that it doesn’t take much for a sales pitch to sound too “gimmicky”. Today, lets discuss how to use video the right way to connect with the audience without the uncomfortable pressure. We’re all guilty of watching those same commercials with that… Continue reading How to “Sell” Using Video WITHOUT Sounding Like a Salesperson
This year has had no shortage of challenges and surprises, so what can we take away from all of this chaos? Let’s face it- 2020 was not the year many of us hoped for. Many of our go-to strategies and “rule of thumb” concepts, got tossed out the door! With so many changes happening so… Continue reading What This Year Has Taught Us About Influence and Strategy
With more people searching and shopping online this year, this is your grand opportunity to impress your audience with VIDEO! We all know 2020 has been an “interesting” year to say the very least- but one good thing about it is that more people have become engaged with brands through video. Since many businesses have… Continue reading 2 Key Video Concepts That Will Be Your “Secret Weapon” this Holiday Season!
Having trouble figuring out what to talk about in your video? We’ve got a few simple strategies to help. We forget that video is nothing more than a visually recorded conversation. It’s a talk between YOU (the business) and THEM (your audience). When we communicate face-to-face with each other, our conversation topics mesh together.… Continue reading Grab Your Thinking Cap! Let’s Explore How to Find Branded Video Topics!