Have you ever walked into your closet in the morning and stood there like your blind? You have a few dozen shirts and pants but, you just can’t seem to figure out what to wear. You change clothes a few times and before you know it, your late for work.
Here is another question, have you ever figured out the night before what you are going to wear to work the next morning?
The morning arrives and there’s no drama about shirts or pants, you simply put it on and run out the door. You strategically, planned ahead of time.
Your opposition is your opportunity and if you are doing Cold Calls, and have not developed a plan, then you might as well continue to standing blindly in front of your closet, because you are going to have an annoying day. The insane thing is, it doesn’t have to be that way if you plan-your-steps. Creating your steps, laying the groundwork or whatever you want to call it is a success key to getting a foot in door.
Video Email is that crucial first step that sets the tone. It lays the groundwork in several ways by first, allowing them to see you and your product. Two, it introduces you to your client before you have met them or spoken to them.
It reframes your client’s way of thinking when you contact them. Instead of your call being another random cold call it will be, “Oh I seen this person’s video email yesterday”. It’s going to cause them to pause, think and listen.
Clients will always stop long enough and listen to what sounds familiar to them. Your Video Emails can be done in 1 or 2 videos. It layers the opportunity and moves your competition out of the way. It’s the action of thought that you’re appealing to here.
Go ahead, Plan your steps, Create the Video Email and Make the call. Sometimes it is the smallest thing that starts up the ignition, so start it up!!
#Ready, Set, Record!