Did you know? In your possession right now is an amazing video tool… your smartphone. Today’s smartphones are designed for creating quality video content. Every year the quality of the video functionality just gets better and better. However, All the smartphone camera quality in the world though won’t work without these 3 essential aesthetics in place while filming your brand videos using Magnfi.

1.) Lighting. If they can’t see you, well, your video is worthless. Make sure you have plenty of light for your video shoot. The easiest way to get light is to point towards natural lighting. Make sure you don’t have more light behind you than on you. If you don’t have access to plenty of light or a nice window, consider getting a small video light to throw a little light your way.

2.) Framing. Make sure your video is framed properly. The biggest mistake I see people make is either too much headroom or the video is way too close. No one should be able to tell if you have nose hairs sticking out. You want to keep to the rule of thirds when making a video. Or with a selfy style video (which is very effective) Get yourself a selfy stick this will keep the phone at a good distance and help with stabilization of the video.

3.) Audio. Not just “good” audio. Awesome Audio. If you’re more than a selfy stick or arm’s length away from your phone, you need an audio tool.

If you have these 3 aesthetics in place while filming your brand videos or composing a video email using Magnfi, you’ll have amazing videos ready to rock.