Video testimonials are a powerful marketing tool. They can showcase your product or service and show potential customers the happy results others have had with your business.
But how do you actually get video testimonials from your customers? In this article, we’ll give you some tips on how to get video testimonials from customers. But first, you may ask, what is a video testimonial.
What Is a Video Testimonial?
A video testimonial is simply a customer review that’s captured on video. You can use these videos on your website, on social media, or even in television commercials. Video testimonials are different from written testimonials in a few key ways.
First, they’re more personal. When someone sees a real person talking about their experience with your product or service, it can be more persuasive than a written testimonial.
Second, video testimonials are more credible. Because they’re unscripted and unrehearsed, they come across as more authentic and genuine. This can help build trust with potential customers.
Finally, video testimonials are more shareable. Because they’re visual, they’re more likely to be shared on social media and other websites. This can help you reach a wider audience in comparison to written testimonials.
Video testimonials: How to get from your Customers
Getting video testimonials from customers can be a bit of a challenge. After all, most people are not professional actors or videographers. But with a bit of planning and some creativity, you can get great video testimonials from your customers. To begin, here are four helpful tips:
1. Make it easy for customers to record a video testimonial
The first step is to make it easy for customers to record a video testimonial. This means providing them with everything they need to get started, including a script, release form, and instructions on how to record their video.
You can also create a video testimonial template that they can use to record their video. This can help to ensure that all of the video testimonials are high quality and consistent with your brand.
2. Offer an incentive for customers to record a video testimonial
Incentives can be a great way to encourage customers to record a video testimonial. You can offer them a discount on their next purchase, a free product, or even a chance to win a prize.
3. Ask customers for video testimonials at key points in their customer journey
The best way to ask for a video testimonial is to ask when customers are already happy with your product or service. This could be after they’ve made a purchase or had a positive experience with your customer service. In this way, you will be able to get a great testimonial from your past clients.
4. Make sure the video testimonial is high quality
When you’re asking customers to record a video testimonial, it’s important to ensure that the video is high quality. This means using a good microphone and recording in a well-lit room.
It’s also important to make sure that the video is edited well. This means removing any background noise and ensuring that the video is has branding elements that links it to your brand seamlessly.
If you’re looking for an easy way to do that check out Magnfi: a white-label video creation software tool that makes it easy to record, edit, and share videos. With Magnfi, you can create engaging video testimonials that will help you convert more prospects into customers.
Start gathering Video Testimonials Today!
Video testimonials are a great way to build trust with potential customers and showcase your product or service. By following the tips above, you can start gathering video testimonials from customers today.
