Video content has become a powerful tool for branding. It’s not just about creating any video; it’s about crafting videos that resonate with your audience, reflect your brand identity, and leave a lasting impression. One of the critical aspects of successful branded videos is selecting the right topics.
In this guide, we’ll walk you through how to discover captivating and on-point video topics that align with your brand’s essence.
1. Understanding Your Brand Identity and Objectives
Before you dive into brainstorming video ideas, it’s crucial to have a clear understanding of your brand’s identity and objectives. What values do you stand for? What message do you want to convey? Defining these aspects will serve as the foundation for your video topics.
2. Audience Research and Persona Development
To create compelling video content, you need to know your audience inside out. Conduct thorough audience research and develop detailed buyer personas. Is your audience made up of men or women? What are their ages and occupations? This information will guide you in tailoring your video topics to meet their needs.
3. Analyzing Competitor and Industry Trends
Keep an eye on what your competitors are doing and stay informed about industry trends. While you should never copy directly, analyzing their successful video content can spark ideas and help you adapt those concepts to fit your brand’s uniqueness.
4. Leveraging Your Unique Selling Proposition (USP)
Your brand’s USP sets you apart from the competition. Create topics around your USP to showcase what makes your brand special. This will help your audience remember your brand for its distinct qualities.
5. Tapping into Customer Pain Points and Desires
Addressing your customers’ pain points and desires will establish an emotional connection. Identify the problems your product or service solves and the aspirations it fulfills. Your video content should evoke relatable emotions.
6. Use Internal Subject Matter Experts
Gather your team and conduct brainstorming sessions. Use creativity techniques like mind mapping and word association to generate a variety of video topic ideas. Encourage thinking outside the box and embracing diverse perspectives.
7. Keyword and SEO Research
For your videos to be discoverable, incorporate relevant keywords into your video titles and descriptions. Utilize keyword research tools to identify popular search terms that align with your brand and video themes.
Tip: We love using keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs
8. Social Media Listening and Feedback
Social media platforms are treasure troves of insights. Monitor conversations related to your brand, pay attention to customer comments and suggestions, and use this feedback to craft engaging and relevant video content.
9. Collaborating with Influencers and Experts
Partnering with influencers and experts can lend credibility and fresh insights to your videos. Select topics that align with their expertise and provide value to your audience.
10. Keeping Up with Seasonal and Timely Themes
Incorporate seasonal and timely themes into your video strategy. Align your content with holidays, events, and trending topics to stay relevant and capture your audience’s attention.
Tip: Create a content calendar with important and relevant holidays, seasonal trends and timely themes so that they’re on your radar around the same time each year.
11. Conducting A/B Testing and Analyzing Performance
Experiment with different video topics through A/B testing. Analyze performance metrics such as views, engagement, and conversions to understand what resonates best with your audience.
12. Feedback Loops and Continuous Improvement
Invite audience feedback and adapt your video topics based on their preferences. Embrace a culture of continuous improvement to refine your video strategy over time.
Guidelines to Remember for Brainstorming Branded Video Topics
When brainstorming branded video topics, keep these guidelines in mind to ensure your content is relevant, relatable, reliable, and memorable:
- Relevant: Make sure your topics align with your brand’s values, objectives, and the interests of your target audience.
- Relatable: Create content that connects emotionally with your viewers by addressing their challenges, aspirations, and emotions.
- Reliable: Provide accurate information and valuable insights to establish trust and credibility with your audience.
- Memorable: Craft narratives that resonate and leave a lasting impression. Utilize storytelling techniques to make your videos unforgettable.
Selecting branded video topics is an art that requires a deep understanding of your brand, audience, and market trends. By incorporating these strategies and guidelines, you’ll be well-equipped to create video content that not only promotes your brand but also resonates with your audience on a meaningful level. Remember, it’s an ongoing journey of discovery and refinement, so don’t hesitate to experiment and evolve your approach based on audience feedback and performance analytics.