From Zero to Hero: An Easy Guide to Video Marketing SEO on YouTube

Magnfi Blog Post - From Zero to Hero An Easy Guide to Video Marketing SEO on YouTube

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If you’re tired of your business playing hide-and-seek on search engines, Magnfi has you covered. It’s time to bring your brand into the spotlight with the help of YouTube. In the world of online marketing, YouTube is a treasure trove of opportunities. And the best part? You don’t need to be a video production wizard. With Magnfi, an all-in-one video creation tool, you’ll be on your way to SEO success without the headaches.

Welcome to Magnfi’s guide on creating better SEO using YouTube!

The Importance of YouTube SEO

Picture this: You’ve got the most amazing story to tell and high-quality videos to tell it, but if no one’s around to hear it, does it really matter? That’s precisely why YouTube SEO is crucial!

YouTube is the world’s second-largest search engine, and it’s owned by the internet juggernaut, Google. People flock to YouTube for answers, entertainment, and everything in between. If your brand isn’t there, you’re missing out on a massive audience.

So, let’s dive into the world of YouTube SEO and video marketing to make sure your exceptional content doesn’t just shine; it sparkles in the spotlight!

Creating Optimized YouTube Videos

Creating search optimized YouTube videos begins right from the inception of your content idea. Begin by conducting thorough keyword research to identify the topics and keywords that align with your audience’s interests and search queries. By meticulously optimizing every step of the video creation journey, you’ll increase your video’s chances of being discovered, enjoyed, and shared on the platform.

Keywords: The Secret Sauce

Keywords are like the secret ingredients to your brand’s YouTube recipe. They’re essential to getting noticed so more people will find your video!

  • Research keywords
  • Choose the right keywords

To find the right keywords, use tools like Google’s Keyword Planner, YouTube’s own search bar, or a dedicated keyword research tool to identify the most relevant and high-ranking keywords in your niche. Select keywords that align closely with the content of your video. Look for long-tail keywords (phrases with three or more words) as they often have less competition and can be highly targeted.

Video Scripting

If your video is already created, it may be at this point you realize you wish you had done things a bit differently. Maybe there’s a keyword you left out. That’s ok! There’s a learning curve when it comes to creating perfect YouTube videos and this process will become streamlined the more you practice.

  • Closed Captions (Subtitles)

When crafting your video script, it’s essential to consider keywords strategically. Incorporating relevant keywords naturally within your dialogue not only aids in SEO by improving closed captions (subtitles) but also ensures that your content aligns with viewers’ search intent. 

Furthermore, when your script includes well-placed calls to action (CTAs), it can enhance engagement as it guides viewers on what actions to take next, whether it’s liking the video, subscribing, or visiting your website. By weaving these elements seamlessly into your script, you’re not just creating informative content; you’re also optimizing it for search visibility and fostering viewer interaction.

Search Optimization: Get Your Videos Found

Every step in the upload process plays a pivotal role in SEO, and understanding that process will give you the keys to unlocking the full potential of video optimization. Within the upload process lies a treasure trove of opportunities for enhancing your video’s visibility and reach. So, mastering this process is not just about uploading; it’s about strategically leveraging every available feature to ensure your content shines brightly on the YouTube stage.

  • Add the keywords to the video title and description
  • Select a mix of broad and specific tags related to your video

Your video’s title and description are among the top areas where keyword(s) should be found. Start by incorporating your primary keyword naturally within the video title, ensuring that it accurately represents your content. This not only grabs viewers’ attention but also helps search engines understand your video’s subject matter. 

In the video description, provide a comprehensive overview of your content, strategically weaving in related keywords to provide context and relevance. Be sure to prioritize readability and user engagement, as an informative and well-structured description not only boosts SEO but also encourages viewers to explore further. Remember, the right keywords in the right places can significantly enhance your video’s discoverability and reach on YouTube.

Lastly, YouTube’s algorithm relies heavily on video tags to understand the content. Add a mix of broad and specific tags related to your video. Use your primary keyword as the first tag, followed by others that describe your content accurately.

Engagement: YouTube Algorithm Hack

Search optimized videos may help get eyes on your video – but it’s certainly not the only aspect that helps improve visibility. Therefore, do not sleep on engagement, and all the aspects of a YouTube video that are known to increase engagement!

Engagement is the side of fries that can significantly boost the visibility of your video on YouTube. When viewers like, comment, share, or subscribe to your channel, it sends positive signals to YouTube’s algorithm. This, in turn, encourages the platform to promote your video to a broader audience. High engagement rates indicate that your content is valuable and resonating with viewers, making it more likely to appear in search results, suggested videos, and on users’ homepages. So, don’t underestimate the power of viewer engagement—it’s not just about connecting with your audience; it’s also about climbing the ladder of YouTube’s search rankings.

  • Create inviting, visually appealing thumbnails
  • Calls-to-Action (CTAs)

To help improve engagement, think of your video’s thumbnail as your viewer’s first impression. Creating the perfect YouTube thumbnail involves selecting a visually striking image that encapsulates your video’s essence. Add bold and legible text that teases the content, and use vibrant colors to make it stand out in search results and suggested videos. Remember, a compelling thumbnail can significantly impact click-through rates and overall video performance.

You can also encourage engagement with call-to-actions (CTAs). Every seasoned YouTuber understands the importance of viewer engagement. On YouTube, this means having clear CTAs. You can do this by asking your viewers for their engagement within the video, adding CTA buttons at the end of the video, and adding a CTA in the video description. 

Here are some of our favorite CTAs:

  • “Share your thoughts with us in the comments”
  • “Like and share this video”
  • “Subscribe to our channel”
  • “Hit the notification bell so you never miss a new video”

And there you have it, our straightforward guide to boosting your brand’s SEO using YouTube. Thanks to Magnfi, you don’t need a Hollywood studio to shine on YouTube. Grab your smartphone, start creating, and let the world discover your brand’s story. With Magnfi by your side, your brand’s success is just a click away!

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