The Battle of Testimonials vs Reviews: What’s The Difference?

Testimonials vs reviews

It is no secret that online reviews and testimonials can be beneficial when making purchasing decisions. Nevertheless, what is the difference between the two? Reviews and testimonials provide first-hand accounts of someone’s experience with a product or service. However, reviews tend to be more detailed and objective, while testimonials are usually more personal and subjective. […]

TikTok vs Google

TikTok vs google blog post.

Let’s see… restaurants. I want to see see something here, restaurants near me, right restaurants near me. I’m going to go over to TikTok, and I’m going to do the restaurants near me, first thing that pops up. So now I’m going to do a Sarasota Florida. Here’s what I get from Sarasota Florida. So, […]

How To Begin a Video Marketing Plan – Part 1

Video marketing plan

Before you speak a word, take a deep breath, quiet your thoughts, and focus.  Think about the good things your business has provided for you, your family, and your community. Now press “Record”.  It’s just that simple to begin a Video Marketing Plan. As an entrepreneur, we often don’t realize how our own stories collide […]