The Battle of Testimonials vs Reviews: What’s The Difference?

It is no secret that online reviews and testimonials can be beneficial when making purchasing decisions. Nevertheless, what is the difference between the two? Reviews and testimonials provide first-hand accounts of someone’s experience with a product or service. However, reviews tend to be more detailed and objective, while testimonials are usually more personal and subjective.… Continue reading The Battle of Testimonials vs Reviews: What’s The Difference?

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How To Begin a Video Marketing Plan – Part 1

Before you speak a word, take a deep breath, quiet your thoughts, and focus.  Think about the good things your business has provided for you, your family, and your community. Now press “Record”.  It’s just that simple to begin a Video Marketing Plan. As an entrepreneur, we often don’t realize how our own stories collide… Continue reading How To Begin a Video Marketing Plan – Part 1