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When one agency added personalized video to their AI chatbot, welcome messages, and FAQ replies, their client’s roofing and gutter business got a more human, on-brand experience for every website visitor. The result: the agency upgraded a $399/month client to a $999/month plan.
Like many modern digital agencies, Local Marketing Secrets helps businesses use websites, automation, reputation marketing, content, lead generation, and AI-powered customer communication.
These technologies can make a business significantly more efficient. But Shahed recognized a growing problem.
The more automated the customer journey becomes, the easier it is for the actual people behind the company to disappear. A potential customer might:
Every part of the system may work correctly while the customer never actually sees a person from the business. Shahed saw video to solve that problem. Instead of choosing between automation and human interaction, Local Marketing Secrets could provide both.
hahed presented the prospect with three options:
$399/month — Entry
The foundational marketing package.
This was the package the prospect was initially considering.
$999/month — Growth
This package expanded the client’s marketing capabilities and incorporated Magnfi’s white-labeled video technology.
Video became one of the major differentiators between the entry offer and the higher-value relationship.
$2,300/month — Premium
Local Marketing Secrets’ most comprehensive marketing offering.
Interestingly, Shahed didn’t need to convince the customer to move all the way from $399 to $2,300.
Magnfi helped give the middle tier a compelling reason to exist.
The prospect was leaning toward $399. Then Shahed began talking about humanizing the customer experience. He explained that the business could still benefit from AI and automation while introducing real people into strategically important moments.
For example:
An AI chatbot could answer a customer’s question instantly. But rather than every interaction ending with text generated by a machine, selected responses could include a video from someone inside the business.
A website visitor could receive a personal welcome video.
A happy customer could record a video testimonial. That testimonial could then be used throughout the company’s website, social media, reputation marketing, sales process, and customer journey.
Suddenly, the $999 package wasn’t simply: more marketing. It represented a noticeably different customer experience. The client loved the concept. They selected the $999/month package.
Local Marketing Secrets had a prospect leaning toward:
$399/month
After Shahed demonstrated how Magnfi could help humanize the client’s AI-powered customer experience, the prospect selected:
$999/month
Creating:
+$600 MRR
+600% higher monthly account value
2.5X the originally considered retainer
+$7,200 annualized revenue
for Local Marketing Secrets from that one client decision.
Local Marketing Secrets didn’t need to sell the customer a standalone “video production service.” Shahed used video to make everything surrounding it more valuable.
That’s the larger opportunity for agencies. Don’t simply add video testimonials to a service menu. Use video to increase the perceived value of:
Local Marketing Secrets demonstrated that in a real sales conversation. A prospect considering $399 saw the value of adding the human layer and chose $999 instead.
Use AI to create efficiency. Use video to create connection. Use both to create a more valuable agency relationship.
“Video gave my clients a way to build trust instantly. It’s not just a feature anymore, it’s become one of the easiest things to sell.”
– Shahed Chowdhury
If you are ready to offer video marketing services, increase your revenue, and improve client retention, Magnfi gives you everything you need to get started. Build your own white-label platform and start delivering results today.