The Antidote to Disconnect from Your Clients, but Not Your Video Marketing Strategy

As leaders we look at content very quickly. We analyze it, consume it, and put it in motion, or we spit it out and say “nah, not worth my time”.   Sometimes we are in such an autopilot mode, with our hair on fire that  we don’t even know it.   We don’t know how to disconnect… Continue reading The Antidote to Disconnect from Your Clients, but Not Your Video Marketing Strategy

Why are Video Testimonials so Effective for your Business?

Video Testimonials are indomitable marketing tools as they are credible, objective, and persuasive. They are statements from satisfied customers about their experience with your product or service. People are more likely to believe what other customers say about your business than what you say about yourself. This is because video testimonials are seen as unbiased… Continue reading Why are Video Testimonials so Effective for your Business?

Vision + Kick in the Pants + Strategy + Education = Video Marketing Success!

When I was a kid, doing my homework, I have to say I was a daydreamer.  I would think about other things, and doodle how I wanted something to look instead of what was in my book.  In my mind, I was enhancing the pictures with vibrant colors and of course a well-placed mustache.  After… Continue reading Vision + Kick in the Pants + Strategy + Education = Video Marketing Success!

Video Marketing, Your Viewers and the Myth You Don’t Need a Strategy

For some years, I have observed agencies and independents try to use the copy-paste process for their marketing strategies.  I have heard the comment “ it worked for the XYZ company, and it will work for this company also”.  I have seen it done so sloppy, that the marketing agency who was hired, didn’t proof… Continue reading Video Marketing, Your Viewers and the Myth You Don’t Need a Strategy

How To Sell Using YouTube Video….Hello, Are You Listening with Your Eyes?

In 2006 Google made an epic decision and purchased YouTube for $1.65 Billion.  Google recognized that they needed a Video Hub to stay competitive and YouTube was already famous worldwide.  Google tried to create their own hub named Google Videos, but it failed. YouTube was kicking the bejebers out of Google Videos but, why it… Continue reading How To Sell Using YouTube Video….Hello, Are You Listening with Your Eyes?

Thought Leader to your Customers but Expert to your rivals…Here’s How!

I heard someone say, “Once you speak a word you have given it life, and you can never destroy it”.  Words are life and they will add value, build you up and confirm.  They act as a magnet/echo to you.  You want that magnet/echo to become loud, so your customers are fascinated by you. If… Continue reading Thought Leader to your Customers but Expert to your rivals…Here’s How!

How to Hire a Videographer for your Digital Marketing Agency

There are several elements of information every business needs to have to remain competitive in the market. A description of your business Analysis of your competition A Complete Marketing plan Hiring the right people Wait! What was number 3? A Complete Marketing Plan….Humm, Interesting! If you are a Digital Marketing Agency and you don’t have… Continue reading How to Hire a Videographer for your Digital Marketing Agency