The Battle of Testimonials vs Reviews: What’s The Difference?
It is no secret that online reviews and testimonials can be beneficial when making purchasing decisions. Nevertheless, what is the difference between the two? Reviews and testimonials provide first-hand accounts of someone’s experience with a product or service. However, reviews tend to be more detailed and objective, while testimonials are usually more personal and subjective. […]
How Much Does a Testimonial Video Cost? Explained!
Nowadays, there is so much online content that businesses are finding it harder and harder to stand out from the crowd. That’s where testimonial videos come in as they can be a great way to show off your products or services and attract new customers. So how much does it cost to produce a testimonial […]
TikTok vs Google
Let’s see… restaurants. I want to see see something here, restaurants near me, right restaurants near me. I’m going to go over to TikTok, and I’m going to do the restaurants near me, first thing that pops up. So now I’m going to do a Sarasota Florida. Here’s what I get from Sarasota Florida. So, […]
5 Common Video Marketing Blunders To Avoid in 2022
If you plan to use video marketing in 2022, you will want to avoid these five common blunders. Many businesses make these mistakes, but with some knowledge and planning, you can set yourself up for success. However, as with any marketing strategy, there are certain mistakes that can be made that can jeopardise the success […]
Top 9 Tips to make Creative Video Testimonials
When it comes to effective marketing, one of the strongest tools of the modern age is video content. Many businesses are now focusing on making creative video testimonials as a way to market/sell their products or services. If you’re looking to learn a thing or two about how to make video testimonials, you’ve come to […]
Lead with Vision!
I recently was podcast scanning, trying to find something that might spark my interest, when I came across a guy talking about leading with vision. I thought hum this could be interesting, so I started to listen, and oh boy, did he have a story to tell. He told the story of how his grandfather […]
What Video Marketing Plan Season are you in?
Someone asked a question, with an expert the other day. The caller said, “How do you know what season you are in for your business, I am not sure, but I think it’s time I close my doors”. The expert answered “Let me ask you this? How has your business changed since Covid? The caller […]
How to Get Video Testimonials from Customers
Video testimonials are a powerful marketing tool. They can showcase your product or service and show potential customers the happy results others have had with your business. But how do you actually get video testimonials from your customers? In this article, we’ll give you some tips on how to get video testimonials from customers. But […]
What is Video Email Marketing
Video email marketing is a powerful way to connect with customers and prospects. It allows you to share your message in a more personal and engaging way and can help increase open rates and click-through rates. But for beginners or those new to video email marketing, it can be a bit daunting. So in this […]
The Antidote to Disconnect from Your Clients, but Not Your Video Marketing Strategy
As leaders we look at content very quickly. We analyze it, consume it, and put it in motion, or we spit it out and say “nah, not worth my time”. Sometimes we are in such an autopilot mode, with our hair on fire that we don’t even know it. We don’t know how to disconnect […]
