Lead with Vision!

I recently was podcast scanning, trying to find something that might spark my interest, when I came across a guy talking about leading with vision.  I thought hum this could be interesting, so I started to listen, and oh boy, did he have a story to tell. He told the story of how his grandfather… Continue reading Lead with Vision!

How to Get Video Testimonials from Customers

Video testimonials are a powerful marketing tool. They can showcase your product or service and show potential customers the happy results others have had with your business. But how do you actually get video testimonials from your customers? In this article, we’ll give you some tips on how to get video testimonials from customers. But… Continue reading How to Get Video Testimonials from Customers

The Antidote to Disconnect from Your Clients, but Not Your Video Marketing Strategy

As leaders we look at content very quickly. We analyze it, consume it, and put it in motion, or we spit it out and say “nah, not worth my time”.   Sometimes we are in such an autopilot mode, with our hair on fire that  we don’t even know it.   We don’t know how to disconnect… Continue reading The Antidote to Disconnect from Your Clients, but Not Your Video Marketing Strategy

Why are Video Testimonials so Effective for your Business?

Video Testimonials are indomitable marketing tools as they are credible, objective, and persuasive. They are statements from satisfied customers about their experience with your product or service. People are more likely to believe what other customers say about your business than what you say about yourself. This is because video testimonials are seen as unbiased… Continue reading Why are Video Testimonials so Effective for your Business?

Vision + Kick in the Pants + Strategy + Education = Video Marketing Success!

When I was a kid, doing my homework, I have to say I was a daydreamer.  I would think about other things, and doodle how I wanted something to look instead of what was in my book.  In my mind, I was enhancing the pictures with vibrant colors and of course a well-placed mustache.  After… Continue reading Vision + Kick in the Pants + Strategy + Education = Video Marketing Success!

Video Marketing, Your Viewers and the Myth You Don’t Need a Strategy

For some years, I have observed agencies and independents try to use the copy-paste process for their marketing strategies.  I have heard the comment “ it worked for the XYZ company, and it will work for this company also”.  I have seen it done so sloppy, that the marketing agency who was hired, didn’t proof… Continue reading Video Marketing, Your Viewers and the Myth You Don’t Need a Strategy

How To Sell Using YouTube Video….Hello, Are You Listening with Your Eyes?

In 2006 Google made an epic decision and purchased YouTube for $1.65 Billion.  Google recognized that they needed a Video Hub to stay competitive and YouTube was already famous worldwide.  Google tried to create their own hub named Google Videos, but it failed. YouTube was kicking the bejebers out of Google Videos but, why it… Continue reading How To Sell Using YouTube Video….Hello, Are You Listening with Your Eyes?