If you plan to use video marketing in 2022, you will want to avoid these five common blunders.
Many businesses make these mistakes, but with some knowledge and planning, you can set yourself up for success.
However, as with any marketing strategy, there are certain mistakes that can be made that can jeopardise the success of your video marketing campaign.
Stay ahead of the curve and learn what not to do.
5 Common Video Marketing Blunders to Avoid in 2022
Here are some of the video marketing mistakes you should avoid:
1. Unclear Call-to-action
Many marketers mistake skipping essential steps in the video production process.
One of the most common mistakes is not including a clear call to action.
Without a call to action, viewers are left feeling confused and uncertain about what they should do next.
As a result, they are less likely to take the desired action, whether it’s subscribing to a channel, visiting a website, or making a purchase.
A call-to-action does not have to be complicated, it can be as simple as asking viewers to “like” and “share” the video if they find it helpful.
2. Relying Too Much on Auto-Play
When it comes to video marketing, there are a number of potential pitfalls that businesses need to avoid.
One of the most common mistakes is relying too heavily on auto-play.
While auto-play can be a helpful way to ensure that your target audience sees your videos, it can also be intrusive and annoying.
If a viewer is not interested in your video, they may be less likely to watch it if it automatically starts playing. Instead, try to include a preview of your video on your website or social media page and let viewers choose whether or not they want to watch it.
By giving viewers the option to watch your videos on their terms, you’re more likely to capture their attention and keep them engaged.
3. Not Measuring Results
Creating a video is just the first step in a successful video marketing campaign – it’s also important to measure the results of your efforts.
It can be challenging to determine whether a video is having an impact without adequately tracking metrics such as views, shares, and click-through rates.
Additionally, failing to measure results can also make it difficult to improve upon future videos.
By carefully tracking metrics and using them to inform future decisions, businesses can avoid this common video marketing blunder and ensure that their videos have a positive impact.
4. Too Much Information
Overstuffing your video with too much information is a common mistake many businesses make when starting with video marketing.
To “cover all the bases,” they try to pack as much information into their videos as possible, resulting in a confusing and unfocused message.
Not only is this ineffective, but it can also drive away potential viewers.
Instead of cramming everything into your videos, focus on delivering a clear, concise message that speaks to your audience’s needs.
This will not only help you better engage with your viewers, but it will also encourage them to share your content with others.
When it comes to video marketing, less is more. By keeping your videos focused and informative, you will be able to avoid this common pitfall and set yourself up for success in 2022 and beyond.
5. No video SEO Strategy
It is estimated that by 2022, 82% of all internet traffic will be video.
This stat alone should be enough to convince you that your business needs to have a solid video marketing strategy in place.
However, far too many businesses still mistake neglecting their video SEO. Without optimization, your videos will be buried on the second or third page of search results, making them virtually invisible to potential customers.
Video SEO is vital to ensure that your target audience sees your videos.
Luckily, it’s not difficult to implement a basic video SEO strategy. Start by including relevant keywords in your title and description, and be sure to have transcripts of your videos for people who are hard of hearing or unable to watch videos for any reason.
By taking these simple steps, you can ensure that your videos have a fighting chance of being seen by your target audience.
Why Use Video?
Here are some of the reasons you should use video for marketing:
- Video is the most consumed content on the internet
- Video drives more traffic to websites than any other type of content
- People are 64% more likely to purchase a product after watching a video about it
- 50% of internet users look for videos related to the products they want before making a purchase
- Including videos on landing pages can increase conversion rates by up to 80%.
Frequently Asked Questions
1.What are the mistakes one should avoid in digital marketing?
There are a few mistakes that one should avoid in digital marketing:
- One mistake that one should avoid is not targeting the right audience.
- One should avoid is not creating a good online presence.
- Another mistake that one should avoid is not using effective digital marketing methods.
2.What should be avoided when making a video?
Some things that should be avoided when making a video are: making the video too long, using too many graphics or animations, and using cheesy music.
3.What makes a good video?
Different types of videos can be effective for different types of marketing campaigns. However, some key factors that may contribute to a video’s success include strong storytelling, interesting and engaging content, and effective use of visuals.
4.What causes the fear of making videos for marketing?
Some people may be afraid of making videos for marketing because they think it is difficult or time-consuming, while others may be afraid of potential negative feedback or being judged.
The landscape of video marketing is changing rapidly.
What worked in 2020 may not work in 2022. Keep these five video marketing blunders in mind to ensure your videos are successful no matter what year.
Do you have any other tips to add? Let us know in the comments!